About Us

Swoon Beauty is Austin's mobile hair and makeup team. We come to you — your home, hotel, venue, or event space — fully equipped and ready to deliver. Founded by Juliana Loba, Swoon has grown from a one-woman operation into a trusted team of artists serving individual clients, corporate events, press days, and productions across Austin and beyond. Our artists have been published in Vogue, worked on red carpets, and styled clients for everything from black tie galas to early morning headshots. Every kit we bring is meticulously stocked for all skin tones, hair types, ages, and styles. Every artist we send is professional, reliable, and focused on making you feel like your best self.

Meet The Founder

I grew up wanting to be the next Vera Wang until I realized I cannot draw a stick figure, let alone a tulle ballgown. Lucky for me, I can sculpt some hair. My love of romance, glamour, and old Hollywood led me to combine passion with craft. Swoon Beauty was born during a rigorous salon apprenticeship, followed by a mentorship with celebrity makeup artist Kelsey James. Since then, I've had the honor of working with celebrities on the red carpet, being published in Vogue, and building a team I'm genuinely proud of. I can't wait to meet you.

  • Damm girl, look at youuu
  • Is it time for Puppies and Pools yet?
  • Love is in the hair 

Valentine's Day is almost upon us, check your glam off your list
  • Summer 'do ☀️

#austinhair #austinhairstylist #atxhair
Damm girl, look at youuu
Damm girl, look at youuu
2 months ago
View on Instagram |
1/4
Is it time for Puppies and Pools yet?
Is it time for Puppies and Pools yet?
3 months ago
View on Instagram |
2/4
Love is in the hair 

Valentine's Day is almost upon us, check your glam off your list
Love is in the hair Valentine's Day is almost upon us, check your glam off your list
3 months ago
View on Instagram |
3/4
Summer 'do ☀️

#austinhair #austinhairstylist #atxhair
Summer 'do ☀️ #austinhair #austinhairstylist #atxhair
11 months ago
View on Instagram |
4/4

@OHSWOONBEAUTY

  • Damm girl, look at youuu
  • Is it time for Puppies and Pools yet?
  • Love is in the hair 

Valentine's Day is almost upon us, check your glam off your list
  • Summer 'do ☀️

#austinhair #austinhairstylist #atxhair
Damm girl, look at youuu
Damm girl, look at youuu
2 months ago
View on Instagram |
1/4
Is it time for Puppies and Pools yet?
Is it time for Puppies and Pools yet?
3 months ago
View on Instagram |
2/4
Love is in the hair 

Valentine's Day is almost upon us, check your glam off your list
Love is in the hair Valentine's Day is almost upon us, check your glam off your list
3 months ago
View on Instagram |
3/4
Summer 'do ☀️

#austinhair #austinhairstylist #atxhair
Summer 'do ☀️ #austinhair #austinhairstylist #atxhair
11 months ago
View on Instagram |
4/4