© 2026 Swoon Beauty, All Rights Reserved
Swoon Beauty is Austin's mobile hair and makeup team. We come to you — your home, hotel, venue, or event space — fully equipped and ready to deliver. Founded by Juliana Loba, Swoon has grown from a one-woman operation into a trusted team of artists serving individual clients, corporate events, press days, and productions across Austin and beyond. Our artists have been published in Vogue, worked on red carpets, and styled clients for everything from black tie galas to early morning headshots. Every kit we bring is meticulously stocked for all skin tones, hair types, ages, and styles. Every artist we send is professional, reliable, and focused on making you feel like your best self.
I grew up wanting to be the next Vera Wang until I realized I cannot draw a stick figure, let alone a tulle ballgown. Lucky for me, I can sculpt some hair. My love of romance, glamour, and old Hollywood led me to combine passion with craft. Swoon Beauty was born during a rigorous salon apprenticeship, followed by a mentorship with celebrity makeup artist Kelsey James. Since then, I've had the honor of working with celebrities on the red carpet, being published in Vogue, and building a team I'm genuinely proud of. I can't wait to meet you.
© 2026 Swoon Beauty, All Rights Reserved